{"id":31,"date":"2013-03-19T17:09:47","date_gmt":"2013-03-19T17:09:47","guid":{"rendered":"http:\/\/www.actgo360.com\/wordpress\/?p=31"},"modified":"2013-03-19T17:09:47","modified_gmt":"2013-03-19T17:09:47","slug":"keywords-vs-quality-content","status":"publish","type":"post","link":"https:\/\/www.actgo360.com\/wordpress\/2013\/03\/19\/keywords-vs-quality-content\/","title":{"rendered":"Keywords vs. Quality Content"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" alt=\"keyword-mag\" src=\"http:\/\/www.actgo360.com\/wordpress\/wp-content\/uploads\/keyword-mag.jpg\" width=\"210\" height=\"202\" style=\"float:left;margin-right:12px\" \/><\/p>\n<p>Keywords are important \u2013 no doubt.\u00a0 Bit by bit Google and the other search engines are creating new ways to evaluate your site and direct searcher to quality results.\u00a0 Sites that pack keywords in their titles, headings, and tags are coming under closer scrutiny.\u00a0 If the site is also packed with ads and thin content, Google will penalize the site.\u00a0 Thin content includes things like external links that have no relevancy to the presumed purpose of the page and content copied from other sites.\u00a0 Google gives bonus points to original, helpful, and relevant content.\u00a0 When linking to external sites it should be done in the context of providing more information for users wanting to explore the topic more after consuming your content. \u00a0\u00a0A page with a list of plain links probably won\u2019t impress Google much.\u00a0 Google also loves videos and original images.\u00a0 They imply a content rich site.\u00a0 Remember &#8211; \u00a0Google owns YouTube.\u00a0 Stay away from schemes to have your site listed on hundreds directories in order to boost your results on search engines.\u00a0 If Google identifies those directories as link farms, your ranking will crash.\u00a0 Stick to \u201cwhite hat\u201d techniques.\u00a0 If you have quality and meaningful content for your target audience,\u00a0 Google wants to find you.\u00a0 Follow their guidelines and you will be rewarded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are important \u2013 no doubt.\u00a0 Bit by bit Google and the other search engines are creating new ways to evaluate your site and direct searcher to quality results.\u00a0 Sites that pack keywords in their titles, headings, and tags are coming under closer scrutiny.\u00a0 If the site is also packed with ads and thin content, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,5,2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/posts\/31"}],"collection":[{"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":20,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/posts\/31\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actgo360.com\/wordpress\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}